Gen Z's dazzling makeover to water bottles, makeup tubes ft. Janhvi, Khushi - India Today

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When pop sensation Taylor Swift dropped her album Midnights in 2022, one track stood out with an unapologetic shimmer—Bejeweled. It wasn’t just a song; it was a statement. With lyrics like “What’s a girl gonna do? A diamond’s gotta shine,” Swift gave everyone permission to embrace their inner sparkle.

Shortly after, the trend of making everything glittery, shiny, and utterly extra exploded, and it’s only grown since. From beauty bottles to Bollywood, and even beverage brands, everything now has a touch of bling.

So let’s dive into the most bedazzled corners of social media and see what’s sparkling these days.

Skincare is getting a glow-up—literally

If you open Instagram, and you’ll spot it immediately: people aren’t just doing their skincare routines, they’re accessorising them. And no, we’re not talking serums and fancy toners - we’re talking rhinestones on skincare bottles. Yes, even our humble Vaseline jar is getting a glam makeover.

From budget-friendly brands to luxe skincare like influencers are sticking on gems, pearls, glitter decals and custom initials to make their skincare shine (quite literally). It’s giving self-care, but make it couture.

Have a look this video (here the influencer is using all bedazzled skincare):

Tumblers are turning into statement accessories

Gone are the days of boring hydration. If your water bottle doesn’t double as a fashion accessory, are you even drinking water? Enter: the era of bedazzled tumblers.

A post shared by Janhvi Kapoor (@janhvikapoor)

Stanley cups might’ve been the IT bottle of 2023, but now? It’s all about personalising them with rhinestones, glitter paint, and custom bling. Bollywood celebs like Janhvi Kapoor and Khushi Kapoor have been spotted flaunting sparkly tumblers en route to the gym or shoot.

A post shared by s (@khushikapoor)

Dresses are dripping in crystals

The extra sparkling effect has made its way to runways and award ceremonies too. A recent example? This year’s Oscars, where actresses like Selena Gomez, Emma Stone, and even Mindy Kaling brought the shimmer in full force, donning outfits drenched in crystals and head-to-toe sparkle.

Brands are jumping on the bling-wagon too

Let’s be honest, a trend isn’t official until brands cash in on it. And trust us, they’ve jumped on this trend wagon too.

Take Lipton, for example. To appeal to Gen Z, the tea giant teamed up with Paris Hilton (yes, the queen of bling herself) for a rhinestone-studded party that had a customised, bedazzled green Lipton cup as its centrepiece. Talk about sipping in style.

A post shared by Lipton (@lipton)

Then there’s Millie Bobby Brown’s beauty brand Florence by Mills, which recently launched a skincare collection packaged in lavender bottles covered in pastel rhinestones.

Moreover, if you don't want to DIY, there are various home-grown businesses in India and abroad that are bedazzling items for you.

The rise of this maximalist, glitter-everything aesthetic isn’t just random. It’s part rebellion, part therapy, and part ‘it looks good’.

If you’re thinking, “This is cute, but how do I even start?”—we’ve got you. Bedazzling your favourite things doesn’t require an art degree. Just a few basics and a dash of patience.

Here’s your glittery guide to getting started:

Pro tip: Always test the glue on a small patch first - you don’t want a melted Vaseline label situation.

Another pro tip: Start filling the corners first, and then fill the rest in. Trust us it makes all the difference.

In an age where minimalism ruled for far too long, maximalism is making a comeback, and we’re totally here for it. So whether you’re sticking gems in your lip balm or investing in a crystal-studded corset, remember: bling is king.